Rick Slifer | Anton (Toby) Reut | Laura Giadone | Lee Coogle | James H. Guilfoyle Rick Slifer
Slifer has since attracted numerous professionals to the firm who have broadened the base of services that can be offered to RASA Consulting clients. The true measure of the firms success is the improved win rates and the revenue increase experienced by client firms. Mr. Slifer has more than 30 years of experience in building and managing successful sales, marketing, and customer service teams. During his career, Mr. Slifer has held executive positions in sales and marketing at Northern Telecom, MCI, and SAIC, where he designed and managed forward-looking strategies that resulted in multimillion and, in two cases multibillion dollar wins. At MCI he directed the capture effort and was the business manager for the highly successful FTS2001/GSA contract that generated more than $2 billion in revenue. He has extensive experience in corporate development at large systems integrators, including SAIC, where he focused on improving market penetration and developing new business opportunities and relationships with the Air Force Pentagon Communications Agency. Mr. Slifer is active in the Industry Advisory Council, previously serving as Chairperson of the Telecommunications Shared Interest Group. Key Management Strengths: Business Development, Sales Performance, Marketing Strategy, Capture Management, Proposal Development Anton (Toby) Reut Toby Reut is a proven winner as a sales executive and has an unparalleled track record as a consultant over the past 6 years. Mr. Reut has more than 35 years of experience in information and telecommunications systems management. Most recently he served as Vice President of Business Development at CMA, providing support for strategic planning, opportunity identification, and capture management of federal government IT programs. Mr. Reut’s range of expertise encompasses sales, marketing, and client services. As a Senior Vice President at FedSources, he managed market research and issue conferences, seminars, and teaming sessions with federal IT leaders across the industry. A skilled business development manager, Mr. Reut has led successful sales organizations and marketing teams generating multi-million dollar revenues. He also specializes in Webinar planning and execution. Key Management Strengths: Business Development, Market Research, Sales Performance Laura Giadone Ms Giadone has 4 years experience in sales and marketing consulting specializing in assisting companies with strategic planning for marketing, business development, and sales efforts to large integrators and telecommunications companies. Her principle focus is business development and sales to companies engaged in large sales to the federal government. Laura Giadone has more than 20 years of experience leading sales, service, marketing, and technical organizations supporting business customers in the telecommunications industry. As Vice President at MCI, she was responsible for generating new business and managing 500 personnel with $500M in annual revenue. Ms. Giadone’s expertise spans the small, medium, and enterprise business segments. She specializes in building new teams, developing strategic customer and partner relationships, and creating national marketing programs. At MCI, Ms. Giadone led successful field product launches, sales training, and executive coaching programs. Her full life-cycle approach to management includes building customer retention and employee satisfaction with the ultimate goal of driving revenue growth across all vertical markets. Lee Coogle Lee Coogle has nearly 20 years of experience managing programs and contracts in the telecommunications industry and is one of the best known and successful capture management and proposal consultants in the federal marketing area.. Previously, Mr. Coogle worked as a program manager at 3Com, managing the Air Force Unified Local Area Network Architecture (LANA) program. He is a skilled negotiator and communicator with experience on several high-profile contracts including the Networx, FTS-2001, and VTS 2000 programs. Mr. Coogle is an expert on contract, management, and marketing issues on a full-range of IT and telecommunications topics, including defense, health-care, telecommunications, disaster recovery, security, and software. His skills include technical writing and editing, proposal preparation, process improvement analysis, and contract management activities. As an officer in the U.S. Air Force, Mr. Coogle managed briefings and program office actions on the B1-B, B-52, and SR-71 Blackbird. Key Management Strengths: Program Management, Marketing Strategy, Process Improvement Analysis James H. Guilfoyle Mr. Guilfoyle has 5 years experience in consulting to integrators and large telecommunications, focused on projects that require expertise in large scale business development efforts and major capture management assignments. Mr. Guilfoyle has 26 years of experience in government business development focused on Information Technology services, products, and solutions. His career has spanned both large and small businesses, where he has held several Senior Vice President, Business Development positions. These have included companies such as Lockheed Martin, TRW, CSC, SAIC, Veridian (GD), and Compaq Federal. Mr. Guilfoyle’s track record is impressive, with over 75 wins to his credit, many of which are worth several hundred million dollars, with an aggregate total of over $6 billion. Mr. Guilfoyle currently focuses on new business strategy, capture, and proposals in pursuit of new government opportunities with particular emphasis on the Department of Defense and Intelligence Community. Mr. Guilfoyle is a retired Air Force Reserve officer having spent 24 years in both active and reserve duty as an Intelligence Officer. He has a current active SCI security clearance. Key Management Strengths: Capture Management, Business Development, Proposal Development |
Mr. Slifer founded RASA Consulting as Richard A. Slifer and Associates, LLC in July, 2005 as a company that had as its principle mission the provision of sales and marketing consulting services to new entrants to the federal market and to companies desiring to expand or improve their approach to the federal market. The company started with three clients—two small business and one of the top 25 federal contractors—and has since grown to providing expertise and services to IT and telecommunications companies from a broad spectrum of specialties. The common thread is that all of these companies need to improve their sales, business development, and marketing approaches to this huge marketplace.