Developing a winning proposal.      
In the federal or enterprise market, a proposal is the culmination of a detailed business development process designed to establish your company as the leader in a specific product or service area.  RASA helps your company meet the detailed requirements and expectations of the request for proposals (RFP), focusing on your role in solving the issuing agency’s unique challenges.  We start by reviewing your capabilities and determining which solution set best solves the challenges.  We then outline any potential gaps that should be filled by partner organizations and work to support your claims with solid-past performance references.  Once this preliminary process is complete, RASA focuses on creating a comprehensive winning proposal plan, helping you to:

1. Build the team
2. Solicit qualified partners
3. Plan for supplementary resources
4. Establish the proposal budget
5. Create a timeline for completed proposal delivery

We assist your capture and proposal managers as they work to understand the requirements and establish a winning value proposition.  RASA consultants are experts at helping you to develop the strategies and coordinate the plan for the winning proposal—meeting or exceeding all of the requirements of the RFP, demonstrating your value, and positioning you as the clear leader in the industry. 

A strategic approach. 
Proposal development is a multi-form process – from the bid/no-bid decision to proposal planning, preparation, and writing – it requires a multi-faceted approach to executing the win.  At RASA, our team has a wide-range of experience in all sectors of the government technology market and at every step along the proposal process.  Our expertise includes: 

1. Pre-RFP planning and preparation
2. Opportunity qualification and bid/no bid reviews
3. Competitive analysis
4. Black Hat reviews
5. Oral presentations and coaching
6. Proposal writing
7. Deliverable preparation

Maximizing the win. 
We believe that every proposal is an opportunity to reassess and reassert your place in the industry, translating solid qualifications into new and repeat business.  Through a rigorous review of the government RFP, the industry competition, and your own unique qualifications, RASA ensures that your offering is fully-compliant with the government’s needs, easily evaluated by the government customer, and presented to stress the compelling qualities that set your company apart from the field. 

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